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What is size inclusive? And why does it matter?

In the past 3 years or so the wider fashion world has begun to recognize that the era of showing women’s clothing on six-foot tall 16 year olds is over. Women want to see themselves represented by their favorite brands and that means more inclusion across the board especially when it comes to size.


So what does it mean to be size inclusive? And how does that translate practically?


Simply put, when a brand is size inclusive it means that they cater to a wide range of sizes. Impact Fashion, for example, is a size inclusive line because each style is available in sizes 2-24. This is different from a plus size line which only carries plus sizes. (Most plus size lines start around a size 18 and go up to a 32, but it can vary wildly by brand.)


The tricky thing about women’s sizing is that the numbers on the label are truly meaningless. There is no standard waist measurement for a size 10. This is different from men’s clothing where a size 32 pant usually has a 32” waist. Inches have a defined value, dress sizes do not.


That’s why I’m sure you have several different dress sizes in your closet right now that all fit you. I’m sure you’ve heard the phrase “That dress runs small” or “This company cuts with extra room.” That’s just a reflection of the measurements those companies have chosen to use for their sizing. To me, size inclusive also means that the clothes run true to size, every time. In my line, once you figure out what size you are- you’re set! All of the pieces follow the same measurements, so the guesswork is gone! You can click here to see my true to size measurements and learn how to take yours.


Size inclusivity is something I’m extremely passionate about because we as women are so much more than our dress size. I believe that everyone deserves to feel beautiful, regardless of their size. I also know that well made, well fitted clothes can unlock a world of potential and confidence and I want to give that gift to as many people as possible. Impact Fashion will always be a size inclusive brand, and I’m so glad that you’re here with me for the ride.

What are some the frustrations you've had with size? Do you find sizing confusing? Should brands focus on size inclusion? Hop in the comments to sound off!